How to price your house to sell
Overpricing costs more than time. A listing that sits gets stale, then gets cut, and buyers read the cut as weakness. The way out is to price against evidence rather than hope, and to know what your ask will realistically land at.
Get my asking-price ladderStart from evidence, not from what you need
What you paid, what you owe and what you want next are not inputs a buyer cares about. Comparable sold prices and the suburb rate per square metre are.
Know the concession buyers actually negotiate
In most suburbs homes sell somewhat under asking, and the gap is measurable. Price with that gap in mind so the number you accept is the number you meant to get.
Every price has a waiting time attached
An ambitious ask is not free: it buys months on the market, and usually a price cut anyway. How long depends on how much stock your suburb is carrying.
Watch the buyer pool shrink
Each step up in price narrows the households that can bond it. Crossing a round number can quietly remove a large slice of your market.
Fix the cheap things first
Paint, the garden and decluttering return more per rand before listing than a kitchen renovation does. Damp and anything a bank valuer will query cost you at offer stage.
Get the ladder for your home
A RealTeasy Home Valuation gives four prices — a quick sale, its fair price, an ambitious ask and the ceiling — each with what it is likely to land at, how long it should take, and where it sits among live listings.
